New emma figures show that readership of the Sunday Herald Sun rose by 42,000, or 6.8per cent, in the past six months with the newspaper now having 656,000 readers every week. Guardian readership and circulation figures. Since the predictions of Marshall McLuhan about the global village phenomenon, there has been an unequalled surge in the introduction of new and better information tools, which, are increasingly complementing and replacing older traditional tools of mass information. Clearly, newspapers face much greater competition from online for news and information than they did in an earlier time of three TV networks, local radio, and print newspapers. The next time you pick up a newspaper to read, just know you are part of a shrinking tribe of people consuming newsprint in a trend that pushing down newspaper readership in Kenya. However, the advent of the Information Communication Technology (ICT) has changed the patronage level of the mainstream media (Newspaper, Radio and Television), especially the Newspaper, which has been the oldest among the trio. “From Dead Trees to Live Wires: The Internets Challenge to the            Traditional Newspaper” in Curran J. and GM. How are newspaper sites performing relatively to other online news outlets? READERSHIP: A group or number of people who read a particular newspaper. Australia’s best read weekend newspaper is again Sydney’s Sunday Telegraph with an average issue print readership of 630,000 – but down 4.0 per cent over the past year. Asemah, E. S. Gujbawu, M., Ekhareafo, D. O. and Okpnachi, R. A. Boston: Wadsworth Cengage Learning (9th edition). (Ed.) Media and Society. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. Newspapers sites must look for alternative ways to offset that revenue from other online sources. All of these legacy media are using the Internet as an alternative channel for distributing news; and the portals, as well as pure-play news sites, add to the competitive dynamic. It can be an individual daily that is available online only or it could be an online version of a printed periodical (Giavedoni, 2010). The decline in the trend of newspaper readership has greatly alarmed media systems to establish factors that have contributed to its decline. info@researchbase.com.ng. Jos: Great Printers Press. Currently, newspapers and magazines make use of the World Wide Web (www) among other services of the net to create and maintain web servers in which they publish contents of their papers. This scenario is capable of forcing the print newspaper out of circulation if concrete steps are not taken. Jay Leno included in one of his monologues recently a word of congratulation to the New York Times for being in business for 158 years. thanks for the ones you listed below. Hard Numbers Columbia Journalism Review (Online). This study was carried out to determine the newspaper readership pattern among youths. • Readership is a figure that is 2.5 to 3 times higher than circulation and depends upon the size of a household in a place • Readership refers to a figure that tells how many hands does a newspaper pass into on an average thank you for the article you here, now i known the list of newspaper website, And the the number or type of people who regularly read a particular newspaper, magazine, or website: a big / wide / declining readership. As the Saturday Herald Sun continued to be the most read paper in Australia, growing readership by 2.9 %, the Saturday Age readership dived by 47,000 readers, a 12 % drop in the past six months with only 345,000 readers, compared to the Saturday Herald Sun’s 670,000. The study shall comparatively examine the readership level of print newspapers and online newspapers among particularly, Civil Servants, Media Professionals and Students in Jos, Plateau State. According to data from the Bureau of Labor Statistics’ Occupational Employment Statistics, 37,900 people worked as reporters, editors, photographers, or film and video editors in the newspaper industry in 2018. For example, if your newspaper's circulation is 50,000 total readership would be 50,000 x 2.5 or 125,000. audience - the part of the general public interested in a source of information or entertainment; "every artist needs an audience"; "the broadcast reached an audience of millions". This statistic displays the average issue readership of Metro newspaper in the United Kingdom from first half 2003 to second half 2016. A detailed analysis of readership patterns in the city of Gothenburg (Sweden), revealed that the increase in newspaper readership – and unique readership – after the introduction of free dailies, was most of all visible in neighborhoods where lower social classes, meaning low readership of paid papers, dominated (Wadbring, 2007). Would the Print Newspapers go into extinction as a result of the threat posed by Online Newspapers? And if these assumptions are true, then the readership of the print editions may be hampered thereby impinging on the revenue profile of some newspaper organizations. At the start of the 19th century, the highest-circulation newspaper in the United Kingdom … Readership for mainstream newspapers is falling while online is growing as media consumption trends change with technology. This has led Dennen (2009) to ask whether newspapers are losing gross audience, or the audience is simply shifting online; or whether the online and print audiences differ. Dennen S. (2009). AN APPRAISAL OF THE APPLICATION OF ICTs IN THE NIGERIAN MASS MEDIA (A STUDY OF NTA AND THE GUARDIAN NEWSPAPERS), IMPACT OF ONLINE NEWSPAPER READERSHIP ON NEWSPAPER PRODUCTION PROCESS IN NIGERIA, THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST BREAST CANCER, THE EFFECT OF MEDIA LAWS ON NIGERIAN PRINT MEDIA: A STUDY OF THREE NEWSPAPERS IN PORT HARCOURT, RIVERS STATE, THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN), Banking and Finance Project Topics and Materials, Business Administration Project Topics and Materials, Chemical Engineering Project Topics and Materials, Civil Engineering Project Topics and Materials, Computer Engineering Project Topics and Materials, Computer Science Project Topics and Materials, Electrical Engineering Project Topics and Materials, English Language Project Topics and Materials, Estate Management Project Topics and Materials, Industrial Relation and Personnel Management Project Topics and Materials, Mechanical Engineering Project Topics and Materials, Microbiology Project Topics and Materials, Political Science Project Topics & Materials, Public Admininstration Project Topics and Materials, THE IMPACT OF NOT TOO YOUNG TO RUN LAW ON NIGERIA YOUTH PARTICIPATION IN 2019 GENERAL ELECTION, PUBLIC PERCEPTION OF SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE THE ACTIVITIES OF GOVERNANCE, CONTENT ANALYSIS OF PRESS COVERAGE OF POLITICAL ISSUES IN VANGUARD AND LEADERSHIP NEWSPAPERS, SOCIAL MEDIA AS A TOOL OF KNOWLEDGE AMONG UNDERGRADUATE MASS COMMUNICATION STUDENTS, STUDENTS’ PERCEPTION OF ONLINE MEDIA PATRONAGE OVER TRADITIONAL MEDIA, NEWSPAPER COVERAGE AS AN AGENDA SETTER OF HEALTH ISSUES IN NIGERIA: A CONTENT ANALYSIS OF SELECTED NEWSPAPERS, Analysis of Media Representation of Fulani Herdsmen’s Crises in Selected Nigerian Newspapers, THE KINETIC STUDY ON HYDROLYSIS OF CELLULOSE (SAW-DUST), PHYTOCHEMICAL ANALYSIS ON MORINGA OLEIFERA AND AZADRICHTA INDICA LEAVES, MODIFICATION OF SURFACE, PHYSICAL AND CHEMICAL PROPERTIES OF ACTIVATED CARBONS FOR WATER PURIFICATION, HEAD LOSES IN HORIZONTAL AND VERTICAL ORIFICEMETER. He continued that “newspapers are, however, making frantic efforts to connect with today’s increasing distracted and time-pressed younger readers. This study would be beneficial to investors in the newspaper publishing industry and would also answer salient questions such as: Are newspapers losing gross audience, or is the audience simply shifting online? New media delivery systems, new information processing, storage and retrieval systems, and readership pattern have irresistibly dominated the communication scene. NEWSPAPER READERSHIP PATTERN AMONG NIGERIAN YOUTHS (A CASE STUDY OF IMT STUDENTS) ABSTRACT. Total number of primary and pass-along readers of a publication, the people who read or are thought to read a particular book, newspaper, magazine, etc. The readership of a book, newspaper, or magazine is the number or type of people who read it. number of people who have read or looked into a single issue of a publication This is a departure from the traditional hard or print copy that has lasted over centuries. A new format would alienate its ageing readership without attracting young readers. YouGov profiles the nation’s newspaper readers. Newspapers of the 19th century were usually read to the family and interpreted by the man of the house. First published in 1821, the Guardian is a national newspaper with a rich and colourful history. newspaper online publisher. Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources. 08130249781 | Country Code(+234), Researchbase.com.ng is an Online based portal that is designed to assist research students with quality, well researched, reliable project materials, Researchbase© All right reserved 2020 // Disclaimer, Mass Communication Project Topics and Material, THE EFFECT OF ONLINE MEDIA ON NEWSPAPERS READERSHIP, In the colonial days, tavern readership of newspapers was marked by interaction and argument, in which news stories served as what one historian in America described as “gambits, provocative first moves in a game the reader would then play”. Photo / Business Today. ¥ž™ýz5åÝüw­½;þ8\i}¼¯¤mµºÒ×ÜðPM«½kß.gW¯êx©ÿ~7×Ãèl£%霣µïäÍüÓð:—3¬Wç*þ»¼-›N}}IZõwêZ/åÇGåƉÅz[ñ˧ž¨K¡ sR¡7ÿ¡>Õÿ°ñWvò’Ž;¨‹ý!~Rtìûú›ãí›`¦O1õÃ]­y»Ç Æ¥¸üÍ_ԝzm¤^;—}¥g•£ƒÍÑIÕ2¾E®8HϪôM-ü’è(r¥,«J=ÅÒ÷“u´ô¹Õý¹” The survey also showed the extent to which digital revenue contributed to newspaper companies' overall revenue. Added to these is the fact that the online newspapers genre is not yet popular among the elderly who read newspapers the most. Apart from these, it shall also provide insights to students and scholars who may want to also conduct further research on this topic. Therefore, if these speculations and assumptions are true, then the production and distribution of the print editions of newspapers may be hampered thereby impinging on the revenue profile of some newspaper organizations. To examine the readership level of the print newspapers and the online newspaper in Plateau State. thanks for the ones you listed below. The flourishing of newspapers and magazines online may not be unconnected with some possible secondary reasons- including enthusiasm for new technology and the general sense that one wishes to be part of the new wave at the moment not minding the adverse consequences. This "pass-along" rate is generally thought to be about 2.5 readers. NEWSPAPER: Means a publication issued at regular and usually close intervals, especially daily or weekly, and commonly containing news, comment, features, and advertising. Twentieth-century news saw the TV anchor assume that role, and some observers believe that today’s Internet news returns us to the spirit of the tavern as people discuss news items in forum of various types(Rodman, 2010: 109). readership figures. Another question is whether newspaper sites are performing relative to other online news outlets. Above all, this phenomenon may signal an attempt at subsuming and fusing the Print Newspaper into the fast-paced communication technologies which are daily bestriding the communication space. PRINT NEWSPAPER: The term refers to newspapers that are produced using ink and paper (Cambridge Learner Dictionary 3rd ed). Therefore, this phenomenon may signal the possibility of low patronage by readers who may be technology savvies. This theory states that consumers of media content do so, on account of what is of interest, gratifying, and that which gives certain satisfaction to them. ABSTRACT Scholars and students of Mass Communication have always had the feeling that the advent of the Online Newspapers would undermine the readership population of the traditional Print Newspapers. Reports over the past week or two show newspaper readership is on the rise more or less across the board and, what’s more, a greater number of consumers are now paying for online news. Therefore, the researcher deliberately anchored this study on the Uses and Gratification Theory because the theory gives readers of both the print newspapers and online newspapers a choice to make between the two staples based on their personal needs and gratification. Newspapers have since the advent of online newspapers, courtesy the platform provided the technology of Information Communication Technology (ICT) has been undergoing some salient challenges, as far as readers’ patronage is concern. Apart from this seemingly odious situation about the print newspaper, McNamara (2000) states that about 20% of US public obtain daily news from the internet. Its readership has grown to over 15,000 subscribers. As print newspapers decline, how does digital fill the void? "Despite the circulation declines in mature markets, newspaper reader levels remain high - Western Europe and North America have the highest levels of readership by region," it said. The attitude of respondents was equally not encouraging, as the researcher found it difficult to convince respondents to fill the research questionnaire. Dennen  (2009), states that the number of readers of print newspapers across the world is down by11 percent in the past year, from 86.4 million in April 2008 to 76.7 million in April 2009, but the total number of visitors to the online newspapers category is up by 5 percent during that same period. What is the readership level of print and online newspapers in Plateau State? Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Readership definition, the people who read or are thought to read a particular book, newspaper, magazine, etc. Print Newspaper Summary - September 2020. Total number of primary and pass-along readers of a publication , the people who read or are thought to read a particular book, newspaper, magazine, etc. Boston: McGraw-Hill (3rd Edition). In this way the electronic pages of newspapers are brought to the doorsteps of readers in Nigeria and foreign countries as long as these people are connected to the Net. The Sun remains Britain’s most-read news brand, according to the latest figures for UK newspaper and website readership in 2018 released by Pamco (formerly the National Readership … What is an Online Newspaper? Wimmer, R. D. and Dominick, J. R. (2011).Mass Media Research: An Introduction. The research work has also focused on why the audiences use the media and the purpose for which it is used (Baran and Davis, 2009); which denotes the Uses and Gratification Theory. Sparks, C. (2004). Therefore, this study is concerned with examining the readership profile and strength of the print newspapers in Nigeria, vis-à-vis the competition posed by the introduction of the online edition brought by the emerging trend provided by the Information Communication Technology. To find out if Nigerians prefer reading online newspapers to print newspapers, To examine the viability of the print newspaper business as far as readership is concerned in relationship to online newspapers. Worthy of note is the fact that Uses and Gratification approach consist of an individual and/or groups who are subjected to certain pressures by their social environment; the pressure subjectively felt needs and these in turn lead to behavior directed towards satisfaction of these needs and included in it, is mass media use. Retrieved6/5/14from:http://www.comscore.com/ita/Insights/Blog/As_Print_, Newspapers_Decline_How_Does_Digital_Fill_the_Void, Giavedoni, N. (2010). Over the years, for example, readers moved from the cities to the suburbs, and the industry followed as the city papers died and new suburban papers were born”(2010: 109). The study is anchored on the Uses and Gratification Theory, which according to Katz, Blumer and Guverich (1974) has introduced a new phase in mass media research challenging the traditional focus of what the media does to audience, to what the audiences do with the media. : The periodical has a dwindling readership. a decline / drop in … Do people read print newspapers more than they read online newspapers? The scope of this study is on the readership of both the print and online newspapers, with particular reference to the newspaper industry in Nigeria. The surge in the introduction of new and better information tools, courtesy the advent of Information Communication Technology has increasingly complemented and replaced older traditional tools of mass information. ONLINE NEWSPAPERS: An online newspaper, also called a web newspaper, is actually a daily newspaper that is published and read over the World Wide Web or Internet. The Daily Telegraph: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership Rodman further states that, “changes in readership naturally affect the structure of the industry. Synonyms: audience, circulation More Synonyms of readership The study is also significant because there is an increased option for people to read news globally. Apart from these, the study would also compare the readership level of the print newspaper to the one in the online editions between the periods of June, 2014 to August, 2014. Such is the state of the newspaper industry lately, as print editions struggle with eroding readership and advertising revenue, and online – while growing modestly – fails to fill the void on the more important metric of revenue. Rodman, G. (2010).Mass Media in a Changing World: History, Industry and Controversy. This article is more than 6 years old. Patronage of Online Newspapers may be a result of the following factors; to pass time and or entertain themselves, to decide on which of the newspapers to buy during the day, to fulfill official assignments and demands, to quench the taste and desire for news, to keep abreast of contemporary and burning national issues, to get the summary of the day’s news, to gather information and education in their chosen carriers, to meet and fulfill their academic and research needs. From the newspaper industry’s point of view, an alarming trend among changing patterns of readership is generally lower circulation and, more ominously, a lower readership among young people, who are failing to take up the newspaper-reading habits of their parents. According to IRS Q1 2019, daily newspapers … The punch line, however, was that he had read about the milestone on the Internet. Roy Morgan today releases the latest readership results for Australian newspapers for the 12 months to June 2019. (2012).Research Method   and Procedures In Mass Communication. And several publishers have put out free condensed papers in a tabloid format designed to attract readers”. The industry worries about its future readers, especially since many advertisers want to sell to people between 18 and 25 (Rodman, 2010: 109). At the moment, newspaper publishers make use of t he World Wide Web (www) among other services provided by the ICT to create and maintain web servers in which they publish contents of their papers. New    York: Arnold Publishers. The Uses and Gratification Theory has been identified as a model of communication research which seeks to explain issues on the basis of audience’s subjective account of the media experience and the functions a particular kind of content serves in particular circumstances. The group's Kannada newspaper, Vijay Karnataka, saw a 14.5% surge in total readership to 79.1 lakh. readership - the audience reached by written communications (books or magazines or newspapers etc.) The most read newspaper in the UK The Monday to Saturday edition of the Daily Mail circulates 1,158,192 copies and has a daily readership of 2.2 million. How to use readership in a sentence. Newspaper readership is on the decline across the world. 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